Staff & Directors

At Cypress Lawn Funeral Home & Memorial Park, we’ve been helping San Francisco families through some of the most difficult times of their lives for well over a century.

In order to consistently provide high-quality service, you have to have a set of unwavering beliefs or values that guides your team as they work through decisions every day. We believe it’s important to not only share this list of our values with our staff members but also with the families and the community we serve.

Our Cypress Lawn Staff


Bob Gordon

President & CEO

Bob Gordon Jr. is a California native and 1988 Business Administration and Marketing graduate from San Diego State University. He has been in the funeral service and cemetery industry since 1980. As a fourth-generation funeral industry leader, he was born into a funeral and cemetery family and began his career in funeral service at the age of 15 on the grounds crew of his grandfather’s firm, Oakdale Mortuary & Memorial Park in Glendora, CA.

Read Bio

Board of Directors, Cypress Lawn Cemetery Association

Richard H. Peterson, Jr. – Member since 2018 – Chairman of Board of Directors
Morris H. Noble, Jr. – Member since 2016 – Chairman of Board of Trustees
Charles C. Crocker – Member since 1982
Michael R. V. Whitman – Member since 2008
Charles R. Casey – Member since 2019
Margi Power – Member since 2019
Stephen H. Sutro – Member since 2019
Rodney Fong – Member since 2020

Board of Directors, Cypress Funeral Services, Inc.

Kenneth E. Varner, Chairman – Member since 1997
John W. Gill – Member since 1997
John Hamilton
Mark Wilson
Ray Sala
Robert A. Gordon, Jr.

Our Staff

Jack Jensen
Managing Director of Funeral Services
FDR 1804

Raymond Sala
Chief Financial Officer

Armando Mora
Director of Cemetery Operations and Cemetery Manager

Daniel Yu
Vice President of Sales

John Crosby
Ambassador of Goodwill

MaryAnn Cruz
Director – All County Cremation Service

Terry Hamburg
Director of Cypress Lawn Heritage Foundation

Joshua Gevertz
Arboretum Director

  Alexandra Petrini
  Preproom Manager (Embalmer)
  FDR 2908

Kelly Chen
Funeral Director
FDR 3422

Alvin Dougharty
Funeral Director
FDR 1495

Charles Arancia
Funeral Director
FDR 3827

Becky Chan
Funeral Arranger

Lily T. Wong
Funeral Arranger

Louise Yen
Funeral Arranger

Jose Santana
Funeral Arranger

Ruben Naboa
Funeral Arranger

Thomas Cromie
Funeral Arranger

Sandy Guest
Funeral Arranger

Our Values

Our Families

We believe in providing our families with high-quality services that will exceed their expectations. We further believe that all of our interactions with families should be conducted with extreme care and in a timely manner.

Our People

We believe in providing our highly valued associates with an opportunity to grow their careers and achieve their goals. We also believe in providing our people with a safe working environment and an opportunity to balance their own quality of life.

Acting with Honesty and Integrity

We believe there is never a right way to do a wrong thing. We also believe in building relationships between ourselves, our families, and other stakeholders that is based on trust and reliability.

Treating Each Other with Respect and Dignity

We believe in providing our people with a working environment based on trust (i.e. a safe working environment) where their ideas, opinions, and frustrations can be heard without repercussion or retaliation. We also believe that everyone can make an important contribution to the company and that everyone has something to learn and everyone has something to teach.


We believe we are all in this together.

Quality and Continuous Improvement

We believe we should always strive to do our best. We also remain committed to always seeking new opportunities to make our best even better.

Safety & Security

We believe in working safely. We also believe in ensuring that our grounds and our buildings are properly maintained, are free of unsafe hazards, and are firmly secured at all times.

We hope that by sharing our company’s values that you will better understand Cypress Lawn and our team.